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New ownership pours into Shakespeare Brewing Co.

Inside the brewhouse at the Shakespeare Brewing Co., from left, are John, Tracey and Kirsten Segeren with family pet, Harley, and outgoing owners Katie, Levi, Blair and Ayden Gautreaux alongside longtime employee Gary Collins. Gary West photo
Inside the brewhouse at the Shakespeare Brewing Co., from left, are John, Tracey and Kirsten Segeren with family pet, Harley, and outgoing owners Katie, Levi, Blair and Ayden Gautreaux alongside longtime employee Gary Collins. Gary West photo

By Gary West


There’s new energy brewing at one of Perth County’s favourite craft beer destinations.

After nearly nine years of creating small-batch ales and lagers, Ayden and Katie Gautreaux have passed the taps – and the stainless-steel kettles – to John and Tracey Segeren, the new owners of the Shakespeare Brewing Company on Perth Line 34, Shakespeare’s main street.

The Gautreaux family, who founded the brewery in 2016, built a loyal following with their dedication to using Ontario-grown ingredients and producing true, local craft beers such as Grumpy Goat IPA, Shakespeare 75 and Coffee Pale Ale.

The Segerens, who have lived just north of Shakespeare since 2005, are excited to continue that tradition while adding their own twist to the lineup.

“I’ve been making wine and beer at home since I was 18,” said John Segeren, who will lead brewing operations with his wife, Tracey, a lifelong Shakespeare resident. “We’re looking forward to keeping the classics our customers love, while also experimenting with some new brews that showcase what Ontario craft beer can be.”

The couple has three children, with one still at home, and say they are eager to immerse themselves in the village’s friendly, small-town atmosphere.

The Gautreaux family expressed gratitude to the community and their longtime patrons for years of support.

“We’ve been so thankful for everyone who’s supported us on this journey,” said Katie Gautreaux. “We know John and Tracey will receive the same warm welcome we did when we first opened our doors nearly nine years ago.”

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