Little Leaf’s partnership with Green Seal cultivates innovation in the industry

Little Leaf Cannabis Co. co-owners Paul Thompson and Leanne McPhie will be happy to talk to consumers about how they pursued innovation with Green Seal to produce Stratford’s first branded strain.

For five years, Little Leaf has been aiding and educating the community about the health benefits of cannabis. As one of the first dispensaries in town, they have grown with their customers and evolved into a shop known for its dependability, consistency and knowledge in product and service.

“We’re finding more stores recommending people come here which is nice to me, it tells me that they do care about the customer getting the right information. They don’t have the information to supply so they are sending them to us,” said co-owner Paul Thompson.

The product menu has evolved into more craft flower and local licenced producers that meets the level of quality customers have come to rely upon and expect from Little Leaf.

“We don’t believe that cannabis is a manufactured product. It’s grown. It needs love and tenderness. It needs an environment to grow and flourish like every plant needs and we find that local, smaller local independent growers give that love and attention and are more aligned with our beliefs,” explained Thompson.

Even before opening the store, co-owners Thompson and Leanne McPhie were thinking outside the box and reached out to Green Seal’s Chad Morphy in an effort to get to know industry neighbours. What they found was like-minded management that had the same community mentality as they did, thinking they would like to partner with them to brand a product strain.

This began the five-year journey that culminated in the release of branded product cultivated by Green Seal specifically for Little Leaf Stratford. This industry innovation could not have come about without the dedication and pursuit of excellence by Green Seal. Working together was a leap of faith.

“When the opportunity arose for us to be able to put out our own flower and pre-rolls we trusted that because Chad knows us, and what we stand for and the quality of our service, we trusted that he would match a flower and a pre-roll that would complement what we were offering our customers,” said McPhie.

“It is available all across Ontario. They launched it under their brand but also under ours in our branding. The whole point of creating this was a community focused brand grown locally with quality under a local retailer to reflect the Stratford community which we know is artisanal, artistic flavours of Stratford. For those connoisseurs, they will certainly appreciate the quality,” said Thompson.

Purchasing this locally produced branded flower from Little Leaf directly affects the Stratford community economy as an independently locally owned supplier that is owned by and employs locals. Thompson and McPhie have done seminars upon seminars and branched out into the community to get the message and benefits of cannabis out.

“We’re continuing to fight what we believe to be the right fight. The fight for the consumer to get the good quality product at its best value while supporting independent growers across the country,” said Thompson.

Little Leaf Cannabis Co. is located at 804 Ontario St., Unit 4, and will welcome the public with as much time as they need to learn about and understand the health and wellness products on hand. Ask about the local Stratford brands. To learn more, visit their website at littleleafcannabisco.com.